The Minister of Tourism in Cuba Manuel Marrero said today that the country will improve the quality of its tourist offers without reducing prices, despite the decrease of tourism worldwide, and Cuba not having access to the US market.
Speaking at the opening of the 31st FITCUBA Tourism International, taking place in Havana, the minister said that“Cuba will never consider the reduction of prices as a solution to the fluctuation between the high and the low seasons, because that will damage Cuba’s image as a tourist destination”.
He pointed out that while the United States forbids its citizens to freely travel to Cuba, other countries like Canada, the UK, and France, among others are increasing the amount of travelers they emit.
He highlighted that tourist arrivals have grown 11.7 percent in the first four months of 2011, which translates in close to 1.2 million visitors already, and that Varadero, Cayo Santa María, Cayo Largo and Holguin are among the favorite sites for tourists.
Havana city remains the most important tourist pole, and it is where most of the visitors (95 percent) arrive through.
Cuba has incorporated 2,792 new rooms to its lodgment capacity, and repaired 4,000, which improved the country’s infrastructure, said Marrero.
He also spoke of the investments made in airports, the increase of cruise ships arrivals, the boosting of the domestic market and the improvement of local and non-governmental offers.
FITCUBA 2012 will be held on May 2012 in Cayo Santa Maria, when it will have as its main goal to promote the Villa Clara keys, with Argentina as the guest of honor and the promotion of Family tourism as a product.
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